The Ultimate Digital Marketing Salary Guide for 2022

Employers may not review all applications if they find what they want so the faster you can reply the better. So, this is a good job for those who like working with social media networks but career-wise, there are other jobs with better career advancement opportunities and higher salaries. As you climb up the ladder, your responsibilities will be to design social media campaigns and analyze their impact, and not necessarily create content. When you get an entry-level social media job with no experience, you’ll be expected to publish posts on various social networks like Facebook, Twitter, LinkedIn, Pinterest, Instagram, and TikTok.

Search engine optimization specialists ensure that content ranks as highly as possible in web searches. These professionals know how to boost a website to the forefront of Google by using keywords, tracking tools, and competitor research. Needless to say, the compensation of SEO managers varies with geographical location.

Why Choose a Digital Marketing Career in 2022?

Have in mind that in some cases affiliate marketers work with a basic salary + commission. So, the better results you can deliver for the company, the higher will be your salary. Online campaigns have a continuous need for graphics whether this is web design, ads, infographics, charts, or illustrations and they have a working relationship with a graphic designer.

• Digital Marketing is developing into one of today’s fastest-growing and most in-demand careers.
• The responsibilities of an affiliate marketer are to promote the affiliate program of the company.
• Many digital marketing professionals have started their careers without having a college education in the present era.
• As with most careers, the compensation that a content manager gets varies with experience and location.
• However, you must know that more educational qualifications will help you command a better salary.
• Another report by Burning Glass Technologies found that job roles that list digital skills as a requirement pay 29% more than those that do not.
• The average compensation of a content manager in the United States is $60,131 per year.

To help you, we’ve put together the ultimate digital marketing salary guide. Here, you’ll find all the latest salary data based on years of experience, geographical location, and a range of job titles within the digital marketing field. Compared to the salaries of other digital marketing professionals, the salary of a digital marketing manager is higher, and in some cases, it can even pass the $100K per year.

How Much Do Digital Marketers Make?

Like any other career path, to get a job in digital marketing, you need to follow a certain road map. The average salary of a digital marketing manager is around $90 per year.

• In the UK, digital marketing analysts earn an average salary of £ 32,930 / year.
• SEO copywriting skills – Besides writing content, you’ll also need to know how to make it search engine friendly.
• Social media managers help businesses reach fans and followers on social media platforms with the aim to gain traction and build revenues.
• Even if you know nothing about digital marketing or content marketing, you can still get a job if you know how to research and write good content.

Going by location, social media managers in San Francisco earn 54% more than the national average. In Chicago, social media managers earn almost 12% more than the national average. You may have to gain experience as an entry-level digital marketer before earning a management position. But if you have a varied portfolio, you could be in the running for more senior positions regardless of your professional experience. Marketers who have a wide range of skills get paid more than ‘one-area’ specialists.

Job Titles in Digital Marketing

The best way to equip yourself with the necessary skills is to follow a digital marketing course. A good course will teach you everything you need to know to secure your first digital marketing job. It’s not hard to see why professionals with digital skills are commanding higher salaries. Another report by Burning Glass Technologies found that job roles that list digital skills as a requirement pay 29% more than those that do not. But cost of living and concentration of talent in particular geographies also impact digital marketing salaries. Let’s look at a few different regions in the U.S. to see how location influences compensation. If so, Columbia Engineering’s Digital Marketing Boot Camp could be your professional launch point!

You must have the right knowledge and ability to obtain profit greater to or equal to the investment. You must also have an in-depth understanding of campaign creation and its psychology. The average salary of a content marketing manager is ₹1,004,875 per year. A digital marketing analyst is responsible for performing market analysis, identifying online marketing trends, and extracting value from customer data to develop strategies that match business goals. They also work closely with the sales and marketing teams to help them drive more leads and revenues using data-driven insights. With a boom in e-commerce and online purchases taking over in-store shopping, e-commerce specialists have become indispensable for the retail businesses.

Compensation is Good

An ecommerce specialist in the UK has an average salary of £40,369 / year. The average salary of an e-commerce specialist in the US is $56,482 / year. The average salary of a content strategist in the UK is £40,369 / year.

• In the United States, the average salary of a content strategist is $61,289 /year.
• Finding your first job is always tricky, no matter which field you happen to work in.
• If you work in a specific industry or deal with specific tools, you might make more than a marketing copywriter.
• This could mean developing a brand profile, tracking engagement, or even dealing with consumer complaints.
• Getting your articles published is a sign of trust and authority and besides making yourself known, it’s something that gives you the ‘right’ to ask for a higher salary.
• By promoting we mean to find new affiliate partners and work with them to increase their sales.
• If you’re interested in kickstarting your career as a digital marketer, our Digital Marketing program is the best way to do it.
• The average salary of an entry-level Search Engine Marketing Specialist is around $41K per year.